Always be cringe.
When I was twenty-two I worked at the Apple Store in the Memorial City Mall in Houston, Texas. Two weeks in I decided I needed to email this Steve Jobs guy. He ran the place and everyone seemed to idolize him. I had ideas! He needed to hear about them!
With very little sleuthing I managed to get his email address. I’m sure it was easy because who would dare to seek an audience with Cesar before being summoned?
With barely a proofread, I shot off my email entitled “A Paramount Idea!”
CRINGE.
(Also, how dare I?!?)
Smash cut to a few months later. I had completely forgotten about my electronic faux pas, but I now knew who !STEVE JOBS! was and why he was a !BIG DEAL!
I walked into the back room of the Apple Store that morning and logged in to my work computer.
One new message from: SJobs@apple.com
(OMG.)
It read, “Kristen, I will be in my office at 11:15, if you would like to come and pitch me for 15 minutes. - Steve”
Here are a few things I learned that day and in the twenty years since:
Spell cheque
Let the work speak for itself
And always be cringe