CASE STUDY #1: BRUCE BOLT GLOVE DROP
Bruce Bolt is a high-end baseball batting glove brand known for its exclusive custom glove releases throughout the year. Many of these drops are collaborations with professional baseball players or influential figures in the baseball community. Their primary audience consists of dedicated 8- to 17-year-old "travel ball" players with disposable income, who are most active on Instagram and TikTok. One notable release from last fall was the "Coach Rac" baseball glove, created in partnership with baseball influencer Coach Rac. Below are examples of the integrated campaign I conceptualized and executed.
The campaign was highly successful, with our TikTok and Instagram videos averaging 1-2 million views per post, generating significant website traffic
@brucebolt.us // ROUND 1 // Who came up with the better batting glove design? ⚡️ Let us know in the comments @coach.rac ♬ original sound - brucebolt.us
@brucebolt.us // Round 4 // “Will it Glove” Challenge—Which batting glove design took home the win this time, @Coach RAC or Bear? ⚡ Let us know below! #baseball #softball #battinggloves #brucebolt ♬ original sound - brucebolt.us
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
@brucebolt.us // WILL IT GLOVE? // For real this time ⚡️ -@coach.rac ♬ original sound - brucebolt.us
“WILL IT GLOVE?”
Bruce Bolt is known for its bold, eye-catching glove colorways, and our target audience loves interactive challenges, competitions, and opportunities to vote on social media. With the brand’s founder eager to be on camera and the rising popularity of our partnered influencer, Coach Rac, we saw an opportunity to create engaging, authentic content.
This led me to develop a new video series called "Will it Glove?"—a fun, interactive concept where we take outrageous or trending items from baseball culture and challenge our founder and Coach Rac to design a glove colorway inspired by them. Viewers then vote in the comments to decide the winner of each round. These videos were released periodically throughout the year, culminating in the final episode, which served as the official glove drop announcement.
For this target audience, authenticity is key in social media content. To maintain a genuine and relatable feel, we made strategic creative choices to film exclusively on cell phones and intentionally use low-fi audio quality.
Here are a few examples of videos from the series.