We Are Atmosphere
Atmosphere TV is a streaming service for businesses. They needed a long form Explainer-Style campaign video to put online, push to prospective venues and to sit on a specialized landing page for ad retargeting. They needed to explain the value proposition of the company, how it actually worked as well as examples of many types of venues in which Atmosphere may play. Watching people watch TV is inherently boring so we settled on creative that would live in a set-like space and hire character actors who would show exaggerated emotions in 60fps.
Watching people watch TV just became super fun!